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Analytics For Africa — Designing a Multi-Page Website for Four Audiences in 7 Days
Analytics For Africa — Designing a Multi-Page Website for Four Audiences in 7 Days
Analytics For Africa bridges Africa's data gap — giving governments, investors, SMEs, and researchers access to tools and insights for better decision-making. When they came to me, their mission was clear. Their website wasn't.
The challenge was real: four very different audiences, two arms of the organisation — profit and nonprofit — and one cohesive website to serve them all. A policymaker and a startup founder would land on the same page expecting completely different things.
Analytics For Africa bridges Africa's data gap — giving governments, investors, SMEs, and researchers access to tools and insights for better decision-making. When they came to me, their mission was clear. Their website wasn't.
The challenge was real: four very different audiences, two arms of the organisation — profit and nonprofit — and one cohesive website to serve them all. A policymaker and a startup founder would land on the same page expecting completely different things.
My role
My role
Website Designer Type: Website · Data & Analytics
Website Designer T
ype: Website · Data & Analytics
What I Designed
What I Designed
Six fully responsive pages — Home, About, Services, Insights, Events, and Contact — each serving a distinct purpose but connected through a consistent visual language.
The homepage had one job: communicate the mission and value within 30 seconds. Every section was sequenced to move the visitor forward without overwhelming any single audience. The profit and nonprofit arms of the organisation lived on the same page, structured so visitors could find what was relevant to them without getting lost.
The Events and Insights pages were designed to connect directly with a backend, allowing the team to manage publications and events without touching the design.
Six fully responsive pages — Home, About, Services, Insights, Events, and Contact — each serving a distinct purpose but connected through a consistent visual language.
The homepage had one job: communicate the mission and value within 30 seconds. Every section was sequenced to move the visitor forward without overwhelming any single audience. The profit and nonprofit arms of the organisation lived on the same page, structured so visitors could find what was relevant to them without getting lost.
The Events and Insights pages were designed to connect directly with a backend, allowing the team to manage publications and events without touching the design.
The Process
The Process
Seven days is a tight window. I moved fast but stayed close to the client throughout, going through three rounds of revisions. Each round sharpened the content hierarchy and tightened the visual language — bringing the client's vision and the user's needs closer together until the site felt cohesive and confident.
Seven days is a tight window. I moved fast but stayed close to the client throughout, going through three rounds of revisions. Each round sharpened the content hierarchy and tightened the visual language — bringing the client's vision and the user's needs closer together until the site felt cohesive and confident.
What Shipped
What Shipped
A live, fully responsive 6-page website — currently active at analyticsforafrica.org — that communicates trust, credibility, and impact across four distinct audiences.
A live, fully responsive 6-page website — currently active at analyticsforafrica.org — that communicates trust, credibility, and impact across four distinct audiences.
What I Learned
What I Learned
Designing for multiple audiences on a single entry point teaches you to prioritise ruthlessly. When everyone is your user, clarity becomes your most important design decision.
Designing for multiple audiences on a single entry point teaches you to prioritise ruthlessly. When everyone is your user, clarity becomes your most important design decision.
